Excalibur Group announces the acquisition of SpaSeekers

Excalibur Group has announced the acquisition of SpaSeekers, one of the UK’s longest‑running spa booking platforms.

The deal follows Excalibur’s acquisition of Spabreaks.com in October 2025 and marks another step in the group’s strategy to grow its presence in and support the development of the UK spa and wellness sector.

Excalibur Group is the parent company of Wowcher, Spabreaks.com, 5pm, Things-To-Do, Superbreak.

Financial terms of the SpaSeekers acquisition are undisclosed.

SpaSeekers and Spabreaks.com will continue to operate as standalone brands with no immediate changes to booking processes or partner arrangements.

The immediate focus is on continuity, alongside investment to strengthen SpaSeekers’ marketing and digital capabilities drawing on technology and initiatives already successfully deployed at Spabreaks.com.

The SpaSeekers team in Coventry and the Spabreaks.com team in Brighton will remain in place.

Bringing the two platforms together creates a broader presence across the UK spa market, combining Spabreaks.com’s premium, experience-led offering, including its Elysium Collection, with SpaSeekers’ broad consumer reach.

The acquisition aims to benefit both brands from greater scalability and a stronger spread of market coverage, while still retaining their distinct brand propositions and customer bases.