Omorovicza expands its global footprint with Irish partnership

Omorovicza, renowned for its deep roots in Budapest’s tradition of thermal bathing, has revealed its latest global expansion plans.

With 160 spas globally, the skincare company is expanding rapidly and expects to open approximately five to ten spa properties globally each month.

The brand aims to maintain its nimbleness and flexibility in treatment development and market entry, and has recently registered in many new territories including Saudia Arabia, Vietnam and Indonesia.

Its spa partnerships span the crème de la crème of wellness hospitality operators including Four Seasons, Raffles, Fairmont, Park Hyatt and Edition Hotels.

The latest collaboration with Powerscourt Hotel Resort & Spa in Ireland marks a key point in the brand’s growth.

The sole-brand agreement (a first for Omorovicza) creates a flagship for the country and brings its spa treatments to one of Ireland’s most renowned locations.

Global partnerships

This year the brand has announced a stream of new partnerships. These included the refurbished Kohler Waters Spa at Old Course Hotel in Scotland and at Soho Farmhouse, and Farmhouse Ibiza.

“We work with Soho House, and we’ve got a strategic partnership at their bigger properties and newest properties,” said Harrison Gregory, general manager, UK, EMEA & APAC at Omorovicza.

Upcoming launches include Raffles the Palm in Dubai, Raffles Singapore, and Four Seasons Athens Astir Palace in Greece.

The brand also has strategic partnerships with Park Hyatt and St Regis. These includes launches at Park Hyatt Vienna, Park Hyatt Kuala Lumpur and Park Hyatt Tokyo.

In the US expect to see the brand at Fairmont Chateau Lake Louise and St Regis San Francisco.

A new era at Powerscourt Hotel Resort & Spa

Powerscourt Hotel Resort & Spa in Co Wicklow, Ireland has announced a number of new developments at the property.

The spa’s rebrand, Powerscourt Spa & Wellness, marks a significant evolution for the five star resort. The spa team has also entered an exclusive flagship agreement with Hungarian luxury skincare house Omorovicza.

This represents Omorovicza’s first flagship spa in Ireland, and the brand’s first sole-brand partnership globally.

Bespoke treatment rituals

The team has developed a series of exclusive Powerscourt x Omorovicza Rituals. These are unique to this flagship spa that blends Irish inspiration with Hungarian heritage.

“We’ve created exclusive treatments for the spa. We’ve worked on their full journey. So when you kind of go around the spa, you’ll see us at all of the touch points. … in that sense, it’s probably our biggest in terms of treatment rooms,” said Gregory.

Expansive spa facilities 

The 2,800sqm spa boasts 20 treatment rooms, a Swarovski-lit 20-metre indoor pool, Himalayan salt suite, thermal suites, hammam, Welnamis sound therapy, yoga studio and modern Technogym equipped fitness facilities. At weekends the team conduct around 100 treatments per day.

Midweek approximately 50 treatments are conducted, and Monday and Friday are growing in popularity with the team delivering around 80 treatments per day.

Receive our newsletters directly to your inbox – sign up here