Starpool celebrations mark 50 years of wellness

Leading Italian supplier Starpool has marked its 5oth anniversary by opening the doors of Casa Starpool to friends, family and guests for an event ceremony.

Located in the heart of Val di Fiemme, in the foothills of the Dolomites, Casa Starpool is where the brand creates its innovative wellness solutions and concepts.

“Important anniversaries like this one allow us to retrace a long journey, made of many people who have pursued a common goal – improving other people’s quality of life, every day,” said Starpool CEO Riccardo Turri.

The Starpool story

Founded in 1975 by Ardelio Turri, the original company aim was to promote ‘the harmonious care and development of the human body’.

In a time when wellness was barely spoken of, Turri crafted the first steam bath in the family garage. He went on to combine his innovative vision of wellness with the ancient traditions of Roman thermalism in the formula of heat, water and rest.

In 2012 Starpool launched spa_system, the first scientific protocol based on the Starpool Method. Today the company, run by second-generation family member Riccardo, focuses on iconic design, scientific research – carried out by an in-house department since 2021 – and technological innovation.

“For us, 50 years is not just a milestone, but a stage in a long journey made up of people, innovation, growth and continuity,” said Turri.

“Celebrating this moment is an opportunity to stop, recognise what we have built and look to the future with enthusiasm.

“We believe that wellbeing also comes from shared time, mutual attention and the energy that inspires our work. It is this inspiration that guides us to create valuable wellness experiences and spaces.”

Wellness innovation

Starpool’s portfolio of wellness solutions now includes Finnish saunas, steam baths, Mediterranean baths, sensory experiences and spaces of regeneration dedicated to body and mind.

The brand creates one-of-a-kind prevention solutions, such as the innovative Zerobody Cryo, a patented system that makes cold therapy accessible in a dry, non-invasive way and the dry floating experience, the Zerobody Dry Float.

With wellness solutions focusing on stress management, sleep, performance and longevity, the brand is active in 86 countries and has more than 5,500 projects worldwide, working to create customised wellness experiences.

Its Health Innovation category uses cutting-edge technologies that are versatile and easy to use to help drive mental and physical regeneration.

The Wood Recovery Project

Commitment to the environment is an integral part of the Starpool’s values.  Its Green Pack software enables a 20 per cent reduction of energy consumption from its spa equipment, while its Eco Spa Technology enables the smart management of the wellness areas.

To celebrate its 50th anniversary, Starpool has created the Wood Recovery Project with the goal of supporting the reforestation of the Fiemme woods.

Starpool has launched a five-year plan for the reforestation and protection of the territory, which was severely struck by Storm Vaia in 2018 as well as by a bark beetle pest, which has compromised the forest ecosystem.

The Wood Recovery Project aims to compensate for the environmental impact, but also to actively support the restoration of the natural balance in the woods of the Fiemme Valley.

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