As the wellness economy continues its robust growth and expands its share of consumer spending, the GWI predicts the underlying forces that propel the growth of wellness will remain as compelling as ever.
“There is no question that consumer interest in all things related to wellness has become a permanent shift,” said Johnston. “There is also a growing awareness of the environmental determinants of health, whether we are at home, at work, travelling or in our community.
“Wellness has expanded to encompass many stakeholder groups beyond hospitality, leisure, and personal care including more businesses and brand. These stakeholders will increasingly take wellness to more consumers and to the masses.”
The report provides new market sizes, recent growth rates and projections to 2028 for all 11 wellness sectors. The analysis is based on extensive primary and secondary research conducted from January to September 2024.
It prepared by the GWI’s principal researchers Katherine Johnston, Ophelia Yeung, Tonia Callender,and Joanne Hopkins.
The full report is available here.
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