Speaking about her appointment, Sarah said: “I am honoured to join The British Beauty Council to help drive positive change at such a pivotal moment in time. “Beauty, spa and wellbeing are essential professional services that help people live happier, healthier lives.
“I believe that we can collectively progress the value perception and respect given to our hardworking and incredibly dedicated industry. It’s time for us to change the conversation and take our deserved place in the growing, global wellness economy.”
The British Beauty Council is working hard to ensure that the Beauty Industry is recognised and to promote diversity and inclusion. Looking to the future CEO Millie Kendle MBE said, “Our mission is to represent and raise the reputation of a previously under-represented and undervalued sector to ensure it is future ready, economically bouyant, rich with talent and operating on a global platform to enable scale and growth.”