Elemis Boutique debuts at Harrods

A new Elemis Boutique has launched in London at iconic Knightsbridge department store Harrods. Located in the White Hall on the ground floor, the new boutique is said to be ‘proudly bold and British’ with a design infused with iconic emblems of the capital city’s landscape.

As the first expression in the UK of a new Elemis brand identity and retail concept, the boutique’s design was created by the leading skincare brand in conjunction with creative design agency School House.

Featuring a range of exclusive products, a hallmark of the new space is the HD Skin Consultation area, where an Elite Skincare Specialist will offer facial mapping as well as a complimentary HD Skin Consultation using a medical-grade Elemis HD Skin Reveal Camera to provide in-depth analysis of the skin. This will be combined with a lifestyle consultation in order to develop a personalised skincare plan to help achieve individual skincare goals.

Based on a Georgian architectural language with detailed millwork, the space features arched bays and floor tiles reminiscent of London townhouses. In contrast, the product fixtures are minimal and modern with clean lines and simple geometries to create a ‘futuristic yet relatable sense of luxury’.

The boutique also features a bespoke wallpaper print, created in collaboration with Morris & Co., which takes inspiration from the work of British designer William Morris and will also serve as a background texture and base for exclusive Harrods packaging.

Speaking about the brand’s global expansion, Marc Gallagher, chief brand and digital officer for Elemis, said: “As we look to expand our retail footprint globally, consumers should expect a unique experience that tailors our brand codes to regional shopping as the ultimate articulation of Elemis.”

Mia Collins, head of beauty at Harrods, added: “We are delighted to welcome Elemis to our iconic Beauty Hall. As a proudly British brand, which like us celebrates both British heritage and modern ingenuity, we see obvious synergies in this exciting new partnership 
and wonderful new addition to Harrods’ beauty portfolio.”