Mintel has launched it 2024 Global Beauty and Personal Care Trends report, which focuses on three trends it considers particularly relevant for the year ahead.
The key trends are NeuroGlow, Beaut-AI and Sophisticated Simplicity.
“It’s been a year of change but aren’t they all?” says Andrew McDougall, director, beauty and personal care research, EMEA at Mintel and one of the report’s co-authors.
“With the lingering effects of the Covid-19 pandemic, fluctuating economic instability, increasing political unrest and artificial intelligence (AI) around every corner, many consumers feel overwhelmed and distracted, resulting in behaviour shifts.
“Consumers are placing more significance on value, driving the importance of quality and proven ingredients. They are also prioritising wellness and accelerate the power of the mind-body connection.”