QHotels growth and development plans
“We have witnessed unparalleled revenue growth via spa over the last three years,” continues Pickard.
“Day spa especially has grown at pace. Our residential versus day booking used to be 50/50 but now it’s a 65% bias towards day spa.”
To meet demand, the brand has invested approximately £1.5m in rolling spa upgrades over last two years, refurbishing and refreshing its 17 spas.
There are plans in place to enhance its overall spa proposition in the coming year.
“We’re looking to make four of our spas premium standalone destination facilities,” says Pickard.
“Among our 20 properties we have some wonderful grounds, so our focus will be taking advantage of this to create more garden spa experiences, with hydro and infinity pools, pods and enhanced thermal experiences reaching out into the estates and grounds.
“We are also exploring ways to overhaul our spa offer, making the spa journey separate to the leisure facilities.”
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