Wellness travel and wellness service sales are forecast to experience rapid growth between now and 2030, according to a new study by Health Tourism Worldwide in cooperation with the Wellness Tourism Association.
The Wellness Tourism 2030 report is based on information gained in spring 2020 from in-depth interviews with 131 industry representatives from 25 countries along with 59 academics from 24 countries.
The aim of the study was to predict what the main global and regional trends in wellness-motivated travel will be from 2025-2030.
While there was a lot of agreement between the two respondent groups, the greatest difference was in the assessment of motivation triggers for wellness travel. Industry representatives believed that de-stressing, recharging and relaxation will lead the demand for wellness trips, while academics stressed the importance of self-healing, fitness and also personal reward.