As we continue to navigate life during the Covid-19 pandemic, a key question that leaders in hospitality are asking right now is: ‘How our spas are reopening, how can we ensure guests have confidence in our brand?’
While there is no single or simple answer, one thing the hospitality and wellness industry can be certain of is that we will have to embrace change more than we ever have.
This is a time of extreme tests and challenges and we need to think outside the box, be more creative and prepare our businesses with the right tools and resources to define our ‘new normal’. We must embrace change in workplace operations; how we support our customers; and how we enhance and define the new wellness experience.
As we work in such a high-touch industry, we’re going to have to figure out ways to physically distance ourselves while maintaining the overall spa experience. We will need to creatively eliminate any unnecessary communal touch-points.
It is vital to consider the role that technology can play to support and build our businesses in these circumstances. We need to prepare our operations to make a positive transformation.