Beauty for good: B Corps form coalition to reduce environmental impact of beauty industry

A new coalition has been launched to improve the sustainability standards of the beauty industry. 

The B Corp Beauty Coalition include 26 Certified B Corporations including Aromatherapy Associates, Made for Life Organics, Davines Group, Beauty Kitchen and Rituals Cosmetics.

Aiming to deliver ‘beauty for good’, the coalition’s mission is to influence the beauty industry and trigger broad changes to improve its social and environmental footprint.

In addition it will identify and share better practices, fostering collaboration between companies to implement improvement actions and publish the outcomes. 

“As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry,” said Davide Bollati, president of Davines Group and founding member of the B Corp Beauty Coalition. 

“We’ve decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities and the planet.”

Shaun Russell, founder of Skandinavisk and fellow B Corp Beauty Coalition co-founder, added: “Specifically, we commit to invest our time and efforts to improve four key issues that affect anyone and everything: ingredient sourcing and sustainability; green logistics; packaging responsibility; consistent and clear external messaging that customers can understand and trust.

“Work has already started, and we will be welcoming more certified B Corps to add their talent and contribution as we gather momentum.”

Kara Peck, senior director of strategy and partnerships at B Lab US & Canada, the non-profit organisation behind the B  Corp certification, said: “It’s so heartening to see these visionary B Corps joining forces to create the B Corp Beauty Coalition and to share their knowledge and best practices with one another and the world.

“With the business sector uniquely culpable for much of the negative impacts of climate change and the systemic inequities we face today,  this type of innovative collaboration is exactly what the world needs from business.

“The work of the coalition is going to greatly accelerate the beauty and personal care industry’s – and our economy’s – shift to a just, regenerative, zero-carbon future.”

“Made for Life Organics are delighted to be one of the 26 founding members of the B Corp Beauty coalition. The ethics of the coalition will promote and focus on the health of the planet as being as important as the beauty of the skin,” Made for Life Organics managing director Amanda Winwood told European Spa. 

“We stand alongside each member in our consistent and shared vision which is simply to work together, promoting sustainable and responsible innovation within the beauty industry and to make positive change. No greenwash.  Just to be a collective force for good.”